Numilk
The campaign, consisting of a magazine advert for Barista Magazine and in-store signage, was inspired by the old Coca Cola and Pepsi ads of the 1970’s. From image grain and quality, to color palette, to copy tone, to a clip-able coupon, it uses nostalgia to introduce a modern, innovative, and industry changing product, Numilk. In addition, there was a pivot in our approach to social media engagement.
©All materials conceptualized and created by Noah Jashinski
In Store Signage.
Social Media Content.
For every company, particularly ones that manufacture a specific product, one question always arises - how many times can you show a picture of the same item over and over again? How do you continue to keep your audience and potential customer engaged? For this project, the answer was clear - shift focus onto the partners; the companies that use and love the product. It keeps things fresh and simultaneously ensures the customer feels seen and appreciated.
